The Anheuser-Busch Oklahoma City Metal Container Corporation (MCC) Lid Plant embraced DeepHow to modernize its training processes, maintain workforce continuity, and reduce operational disruptions. In 2022, Anhueser-Busch’s wide use of DeepHow earned an Operational Excellence Award from the Manufacturing Leadership Council.
Faced with the retirement of skilled employees and limited new hires since 1998, the MCC plant risked losing critical institutional knowledge. Traditional training methods relied on written SOPs and one-on-one coaching, which slowed onboarding and reduced production efficiency.
DeepHow allowed MCC to capture expert knowledge and create an extensive video library in just months. Veteran employees recorded over 80 workflows, transforming training into a scalable process for frontline workers. Personalized training plans and video SOPs empower workers to learn at their own pace while minimizing production disruptions
Key benefits
Joseph Whitmarsh, Lead Trainer at MCC, shared how DeepHow saved him 15–30 hours weekly, allowing him to spend more time with his family while enabling second-shift teams to work more autonomously.
With DeepHow, MCC improved safety awareness, reduced waste, and enhanced worker engagement. The digital transformation reinforced Anheuser-Busch’s commitment to operational excellence and prepared the workforce for future challenges.
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