How Anheuser-Busch transformed training with DeepHow
Anheuser-Busch
Preserving knowledge while reducing training time by 80%
The Anheuser-Busch Oklahoma City Metal Container Corporation (MCC) Lid Plant embraced DeepHow to modernize its training processes, maintain workforce continuity, and reduce operational disruptions. In 2022, Anhueser-Busch’s wide use of DeepHow earned an Operational Excellence Award from the Manufacturing Leadership Council.
Main challenges: retiring experts and training bottlenecks
Faced with the retirement of skilled employees and limited new hires since 1998, the MCC plant risked losing critical institutional knowledge. Traditional training methods relied on written SOPs and one-on-one coaching, which slowed onboarding and reduced production efficiency.
The solution: DeepHow’s digital curriculum
DeepHow allowed MCC to capture expert knowledge and create an extensive video library in just months. Veteran employees recorded over 80 workflows, transforming training into a scalable process for frontline workers. Personalized training plans and video SOPs empowered workers to learn at their own pace while minimizing production disruptions.
Key benefits
Stories of impact: personal and operational transformation
Joseph Whitmarsh, Lead Trainer at MCC, shared how DeepHow saved him 15–30 hours weekly, allowing him to spend more time with his family while enabling second-shift teams to work more autonomously.
I wish we’d had this sort of training when I started in 1999. With DeepHow, we don’t have to keep relearning lessons and repeating downtime.
Results: Better outcomes across the board
With DeepHow, MCC improved safety awareness, reduced waste, and enhanced worker engagement. The digital transformation reinforced Anheuser-Busch’s commitment to operational excellence and prepared the workforce for future challenges.
Customer Stories
Learn how organizations globally have benefited from DeepHow's expertise retention solutions. View testimonials and discover measurable improvements in knowledge preservation.
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