Building 'USG YouTube': AI Video SOPs Transform Knowledge Retention

Company overview

United States Gypsum Company (USG) sought an innovative way to transform their training program and overcome knowledge retention challenges as long-serving employees approached retirement. Paul Bullock, Continuous Improvement Training Manager, recognized the need to digitize their SOPs and capture legacy knowledge in a scalable format.

What our customers say

We are interested in taking our visual work instructions and turning those into video smart instructions.

Paul Bullock, Continuous Improvement Training Manager

Challenges

Retaining institutional knowledge as experienced employees retired.

Addressing high turnover rates among new workforce hires.

Standardizing training processes across multiple manufacturing facilities.

Enhancing employee safety protocols and ensuring compliance.

Solution

By converting traditional paper-based SOPs into video SOPs, USG created a centralized knowledge repository accessible via QR codes. This "USG YouTube" became a go-to resource for employees, especially for younger, tech-savvy workers.

DeepHow's AI-powered video platform became the backbone of USG’s training transformation. The implementation process involved collaborating with foremen to script task-specific videos, recording, segmenting, and transcribing workflows to create concise and reusable training modules, and capturing expertise from seasoned employees and plant managers to safeguard critical knowledge.

What our customers say

Now we have a much better avenue to cement or capture that knowledge in a video. It helps institutionalize all that knowledge and keeps us from losing it as our longer-service people move to the next stage of their life.

Paul Bullock, Continuous Improvement Training Manager

Results: enhancing training and knowledge retention

Operational Efficiency

DeepHow empowered employees to self-train, improving efficiency and reducing downtime by streamlining safety-critical tasks like identifying lockout points.

Enhanced Safety

By visualizing potential hazards and demonstrating safety protocols, USG minimized risks and empowered workers to adhere to strict safety standards.

Scalability

The platform supported enterprise-wide adoption, effectively equipping all manufacturing plants with consistent, on-demand training resources.

Employee Engagement

DeepHow successfully engaged younger workers with intuitive training videos, boosting retention and fostering confidence through easy review access.

Impact on workforce

DeepHow integrated seamlessly into USG’s operator progression system, aligning training modules with career advancement milestones. Workers transitioned smoothly through levels of expertise by following tailored learning paths, which increased retention rates.

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* Disclaimer: The term “USG YouTube” is an informal name coined by the USG Fort Dodge team, and is not affiliated with YouTube, a trademark of Google LLC.