Anheuser-Busch InBev (AB InBev), a global leader in brewing, operates across six regions and over 50 countries, producing 1/3 of the world’s beer supply. With 200+ breweries worldwide, AB InBev’s success hinges on its ability to optimize operations and ensure consistent knowledge transfer through its standardized VPU (Voyage for Process Uniformity) work system. DeepHow has become a cornerstone in the Asia-Pacific region’s strategy for advancing training and performance.
In the Asia-Pacific region, AB InBev manages 42 breweries, including facilities in China, India, Vietnam, and South Korea. Implementing VPU requires frontline teams to execute standardized processes, but traditional training methods—often paper-based—were inefficient, hard to understand, and time-consuming. With the added challenge of retiring skilled labor and a growing need for rapid upskilling, AB InBev sought an innovative solution to enhance training and knowledge sharing.
DeepHow’s AI-powered platform provided AB InBev with the ability to digitize training materials into dynamic video-based formats, making standard operating procedures (SOPs) visual, accessible, and easy to understand. This transformation aligned with AB InBev’s commitment to digitalization and operational excellence.
Led by Huang Lifang from the Zone VPU team, the rollout began in 28 core breweries in China. After three years of careful piloting, iteration, and scaling, DeepHow was fully implemented across all 42 breweries in the region by 2022. The platform became a vital resource for frontline teams, integrated seamlessly into AB InBev’s VPU strategy and broader digital transformation goals.
Onboarding time for new hires dropped dramatically, enabling teams to become proficient more quickly.
Training videos ensured consistency in performance, reducing the need for repeated in-person training.
Dynamic safety training videos replaced static text, leading to higher engagement and compliance.
SOPs and critical workflows were systematically documented, ensuring knowledge retention for future generations.
To learn more about DeepHow’s impact across the AB InBev ecosystem, discover how DeepHow drove expert knowledge preservation and enhanced performance at an AB InBev lidding plant in the US.
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