United States Gypsum Company (USG)
United States Gypsum Company (USG) sought an innovative way to transform their training program and overcome knowledge retention challenges as long-serving employees approached retirement. Paul Bullock, Continuous Improvement Training Manager, recognized the need to digitize their Standard Operating Procedures (SOPs) and capture critical legacy knowledge in a scalable format.
By converting traditional paper-based SOPs into video SOPs, USG created a centralized knowledge repository accessible via QR codes. This "USG YouTube" became a go-to resource for employees, especially for younger, tech-savvy workers. DeepHow's AI-powered video platform became the backbone of USG’s training transformation.
The implementation process involved collaborating with foremen to script task-specific videos, recording, segmenting, and transcribing workflows to create concise and reusable training modules, and capturing expertise from seasoned employees and plant managers to safeguard critical knowledge.
DeepHow empowered employees to self-train, improving efficiency and reducing downtime by streamlining safety-critical tasks like identifying lockout points.
By visualizing potential hazards and demonstrating safety protocols, USG minimized risks and empowered workers to adhere to strict safety standards.
The platform supported enterprise-wide adoption, effectively equipping all manufacturing plants with consistent, on-demand training resources.
DeepHow successfully engaged younger workers with intuitive training videos, boosting retention and fostering confidence through easy review access.
DeepHow integrated seamlessly into USG’s operator progression system, aligning training modules with career advancement milestones. Workers transitioned smoothly through levels of expertise by following tailored learning paths, which increased job satisfaction and retention rates.
Discover how organizations worldwide have benefited from DeepHow's expertise retention solutions. Explore their testimonials, and see the measurable improvements achieved in knowledge preservation.
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Request a Demo* Disclaimer: The term “USG YouTube” is an informal name coined by the USG Fort Dodge team, and is not affiliated with YouTube, a trademark of Google LLC.
